Build blogs that are in the same category
If you’re planning to create satellite blogs for your main site, make sure that they’re in the same category. This will give them better linking relevance and your site will get a better boost from these.
Linking them to each other will also boost the blog’s own page rank which will drive more people to it. A good blog with a lot of traffic can not only be used as a source of link juice for ranking, but also as a source of organic click throughs. You can also advertise your products and services on these blogs and if done subtly, the blogs won’t look too much like an advertorial blog. People don’t like being sold to so editorial writing with hints of your product will result in better buyer pull.
If developed correctly, these blogs can become a secondary source of revenue for you. Once the domain has aged and once these are properly promoted, they’ll be good expansion sites for your online business.
